Instagram has grown to become the foundation of numerous brands’ social presence driving traffic that is profitable on landing pages increasing conversions and gaining an engaged user base.
If your Instagram presence isn’t as thriving as you’d like, it’s time to improve your strategies for gaining genuine, natural followers using Instagram. The more followers you have and the more significant opportunities you can interact with them and create memorable experiences for them.
It is essential to distinguish between organic and paid. Sometimes, brands choose the most accessible route to gain more Instagram followers. Pay-per-like likes and follower-based sites are all the rage; however, these methods are not worth the effort since they are not worth it. Social media algorithm frequently gets upgraded to remove low-quality accounts paid for and interactions.
In addition, the number of followers in your Instagram following will mean nothing when it’s not an active fan base that makes purchases or visits your landing pages and advocates for your brand by sharing posts with acquaintances and followers. Begin to build your following correctly by following these suggestions for gaining more Instagram followers.
10 ways to increase Instagram followers
1. Improve your Instagram account
Before you start gaining followers on Instagram, one of the most crucial steps is to ensure that your Instagram account is completely optimized. Imagine your company’s Instagram profile like a “homepage” to your account.
Without the proper bio, captions for images, as well as a correct username or profile picture, how will users recognize that the account belongs to your company? This may seem easy, but on Instagram, your profile picture and bio create the basis of your brand’s identity. Your bio is the only place to bring Instagram visitors to your website, so optimizing your account is vital.
If you’re not sure which page to link to, you can try marketing or pages for products that are related to particular keyword phrases, hashtags, or campaigns on your Instagram account. Links to the homepage are okay- but why not offer users a seamless experience when they move from your bio page to an online site? This has led to the rise of IG page landing pages for links that contain relevant links to the most recent content items mentioned in a feed for a brand and “link in bio” posts that direct users to the applicable hyperlinks.
Also, make sure your username is as search-friendly as is possible. This usually means staying with your original brand name. If the name of your business is lengthy, reduce it to something that the customers would recognize. Do not include numbers or other particular characters on your account. If you are able, make it consistent with other social media handles that you already have.
The most effective way to improve your Instagram account is by developing and implementing your own Instagram marketing method. Get our guide for free to start.
2. Keep a consistent content calendar
The most dangerous thing you can do to gain followers for Instagram is post content randomly or at random times. If you’re lucky enough to gain followers in the initial stages, you won’t wish to lose them by making them forget that they were following you at all.
To prevent this from happening, stick to your posting schedule regularly. In general, brands should not post at least a couple of times per day to avoid spam but regardless of your frequency, maintain it. Around 200 million Instagram users are active on the platform every day, so to spread your net further, Try publishing several times during the day.
3. The Instagram account should be scheduled for posts in advance
Although Instagram’s Instagram algorithm has been changed to display users more excellent content they like, posting at the appropriate times can give your posts more exposure through the increase in overall engagement they get.
There are many things your company can do to increase its awareness, and now, using Sprout Social, scheduling Instagram content is just one of the options. With our most recent tools, we’re able to assist your company in scheduling content with a simple procedure.
All of your team members can view schedules and campaigns more effectively by planning content ahead of time. It is always advisable to plan out content ahead of time and, with Instagram’s Instagram tool for scheduling, you’ll be able to connect with your followers and keep an ongoing flow of content while at the same time.
4. Find brand ambassadors and partners to post your content
If you’re trying to figure out how to increase your Instagram followers, It’s essential to understand the importance of your following. The more your follower’s increase (organically), the more interested and buyers you attract.
The most effective method to get your followers who follow your Instagram is to be to them and make yourself visible. It’s crucial to be active on your personal Instagram and other Instagrams. Consider sponsoring users’ content to put your name and brand featured in customer feeds. You could also organize contests on Instagram to promote your brand.
Reach a wider to a wider. These campaigns help build social proof by proving to your fans that they are committed enough to share your content or create the content themselves.
5. Beware of Instagram followers who are fake Instagram followers
There’s a significant distinction from an Instagram account with fake authentic followers. It could be appealing to purchase Instagram followers; however, the negative impact is far more important than the advantages of organic growth in followers.
Fake Instagram followers are more likely to:
- Tricky followers: Recruit new followers: If users arrive at an inactive Instagram feed with tens of thousands of followers, the account will lose its credibility. Do not trick users into following you. Establish trust and build lasting relationships to increase engagement.
- Don’t generate any revenue: It might seem more convenient to purchase followers; however, your newly acquired bot or unmanned followers will not be buying something. Brands follow on Instagram because they like what you’re sharing or what your company is generally doing. They’re genuine buyers and can be a significant source of revenue for your company.
- Get little publicity: If you have 10,000 fake followers, how many of them are likely to leave comments, like, and share your content? It is expected that these fake or bot accounts will be cleaned by Instagram deleted and will make your posts appear like engagement dead ends.
Honest people can like, share comments, and interact on Instagram posts. In addition, they enjoy seeing another person who is responding.
6. Display your Instagram all over the world.
What will make it easier for people to find your Instagram account if you do not advertise the use of your Instagram? Check to see if the Instagram account is registered with your website and different social media networks.
Making yourself visible and well-known is among the most effective methods to be noticed. If you want to gain more followers on Instagram, you need to be visible followers. Let people know where they can locate you. You can include social buttons for media on your website and blog to promote your social shares on all social media platforms and inform people how to connect with you on Instagram.
7. Post content followers are looking for
Although this can be more difficult to do than it sounds, it’s essential to know the type of content your followers would like to see. It’s easy to see on Instagram that particular content has a higher success rate than other content. This is the reason why testing is essential.
It doesn’t matter if it’s captions, filters, content types, or post times. The smallest of things can have a significant impact. Be on the lookout for the ground to keep up with the latest Instagram trends to ensure that you’re sharing popular content.
To take the analysis to one higher level of study, your business must invest in Instagram Analytics tools. This will help you monitor, benchmark, and evaluate Instagram content across multiple accounts.
8. Start the conversation
One of the most effective methods to get users aware of your Instagram is to talk about it in a conversation.
People continue to use social media to be their primary source for brands regardless of whether it’s for casual chats and questions or tough customer service questions, or to praise their favorite companies and brands. To be successful in your business, you must be responsive and helpful on Instagram.
Make sure to answer any inquiries or comments as you can, since it could be the difference between gaining the attention of a potential customer or follower or enhancing your relationships with your customers.
9. Find hashtags that can be converted
One of the most tried and tested methods to gain followers for Instagram is via hashtags. Since the beginning, hashtags have been an essential tool for discovering and helping us expand our social media reach. As a marketer, you need to increase your reach by growing your followers, and hashtags are a great way to do just that.
To begin, you must find hashtags that aren’t overly popular. Social Media Examiner explains this concept by describing why the hashtag #love has over 18 million images linked to it. Finding a way to stand out your Instagram content amid an ocean of millions of pictures and videos isn’t an easy task.
It is essential to identify hashtags that people who are part of your intended market are more likely to look up. If a relevant connection is made, those users are more likely to follow your page. Unique, distinctive, and branded hashtags are a way to organize posts around the most relevant content to your company and its campaigns.
10. Your Instagram followers smile
And lastly, when you can make your Instagram followers content, you can get the benefit in the growth of your audience. We’ve provided numerous suggestions to think about and plan content to put these into action in a manner that feels authentic to your brand’s voice. That is, you should do not appear desperate and sales-oriented, or robotic.
On many accounts, this is a way of sprinkling in posts intended to bring a smile to followers’ faces and create customer relations. Don’t forget to offer content that appeals to followers like they are friends on your feeds. It could be posting memes and motivational content or simply sharing images or art (all appropriately creditable and credited, of course) that will give your followers some mental stimulation throughout the day. You can increase your followers by following the above steps; however, you can also buy Instagram followers.